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Special projects · Several sites · Community

Several sites, one relationship.

In the shop they are a customer, at the pop-up a sign-up, on the courses a member. In RelAI they stay one person, with points and consents collected in the same profile.

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Three sites, three needs, one project.

Every site has a different audience and a different problem. The rules are configured site by site, but it is still one person.

Select a site on the map: the need changes, and so does the feature that covers it.

3 sites in Milan

Shop · points and wallet

Porta Nuova shop

Letting the ones who are close to the reward know that they are close.

Letting the ones close to the reward know it.

Need

1,240 customers are one step from the reward

They do not know they are close to the threshold, and without a reminder the benefit expires unused.

They do not know they are close and the benefit expires unused.

Active rewards

18

RelAI features

Loyalty, wallet, points and rewards

The balance updates on its own. Thresholds, rewards and messages are configured for the project.

The balance updates on its own. Thresholds and rewards are set for the project.

Digital loyalty card

Main action

The reminder goes out to whoever is nearing the threshold or has a benefit about to expire.

The reminder goes out to whoever is nearing the reward threshold.

1,240 customers

Services site · members

Porta Romana services

Working out which customers have drifted away and giving them a good reason to come back.

Working out who has drifted away and giving them a reason to come back.

Need

386 members have not been back for 90 days

The organisation wants to reach them again with a proposal that fits the activity and the consents collected.

The organisation wants to reach them with a fitting proposal, on a channel they agreed to.

WA consent

72%

RelAI features

Audiences and WhatsApp

They single out the inactive group and send the campaign only to those who gave consent.

They single out the inactive group and send only to those who gave consent.

Communication

Example message

"At Porta Romana there is a new activity reserved for members: check availability."

"At Porta Romana there is a new activity reserved for members."

278 members with consent

Temporary site · initiative

Navigli pop-up

Collecting contacts without creating a separate database.

Collecting contacts without creating a separate database.

Need

The pop-up closes, the contacts stay

Sign-ups, consents and interests collected during the initiative feed the main project.

Sign-ups, consents and interests feed the main project.

Landing visits

3,840

RelAI features

Landing page and QR

They collect contact, consent and interest, and make them available for the campaigns that follow.

They collect contact and consent, then make them available for campaigns.

Online presence

After the pop-up

The profiles collected remain available for follow-ups, campaigns and events.

The profiles collected remain available for follow-ups and campaigns.

1,420 sign-ups

Every site asks for something different and finds it in the same project.

Some you have just seen on the map, others you have not. The needs change from one site to the next, but it is still one project.

Navigli, the pop-up that closes

A month open, one thousand four hundred sign-ups, and then the space closes.

Sign-ups, consents and interests go into the profiles of the main project, not into a database that just sits there.

Customer management

Porta Nuova, the reward one step away

One thousand two hundred and forty customers have an almost full balance and none of them knows it.

Points, thresholds and rewards are configured for the project and the balance updates on every purchase, whichever site it happens in.

Digital loyalty card

Beatrice, the same person at three sites

She buys at Porta Nuova, she signed up at the pop-up, she takes the courses at Porta Romana. To the project she is one person.

Sites

3

Points

780

Threshold

800

Card

Active

Send

Yes

Expires

3 days

Message for Beatrice

"Beatrice, you are 20 points from your next benefit: you can use it at all three sites."

Points and consents are valid at every site, and the rule is written once for the whole project.

Communication

Questions about special projects?

What makes a project "special"?

Several sites, several audiences, or rules that change from one point to the next. If the case does not fit a standard sector, it is configured for the project.

Can data from several sites be brought together in one place?

Yes. Every site keeps its own numbers, but it is still one person: points, consents and history follow them from one site to the next.

Can loyalty and coupons be configured for the project?

Yes. Thresholds, rewards and expiry dates are set for the project and can be valid at every site or only at some.

Can tools already in use be connected?

It depends which ones. On a call we look at what is already there, what is worth connecting and what to leave where it is.

How do we start?

With a call where you talk us through your sites, audiences and goals. From there we decide what to configure first.

Let's start with the rules of your project.

Tell us about your sites, audiences and goals: we will define the scope together.

Let's talk about your project