Shops · Retail · Chains
Today you know what they bought. In three weeks you know what to offer them.
New contacts
Consents
Catalogue
Top categories
Three lines on the same receipt. For RelAI, three clues about how they shop.
Select a line on the receipt and see what RelAI finds in it.
Concept store · Padua
It is the fourth home fragrance purchase in six months.
Signal
Recurring category
Tag
Home fragrance
Consented channel
RelAI features · Tags and WhatsApp
Customers who buy the same category end up in the same group. When something new arrives, you already know who to write to.
Example message
"Hi Giulia, the new fragrances are in. Want to see them before they go on display?"
Giulia buys it again every 48 days.
Signal
Repeat purchase
Last purchase
Today
Safeguard
Skipped if she buys sooner
RelAI features · Automations and SMS
RelAI keeps count: set the reminder for when it is time to buy it again. If Giulia has already been in, it does not go out.
Example message
"Giulia, your Neroli cream is about to run out. The refill is in store. Atelier 27"
It is the third gift wrap in the past year.
Signal
Gift purchase
Tag
Gift ideas
Peak months
November and December
RelAI features · Tags and email
It groups the customers who buy gifts, so the November ideas go only to them, on the channel they prefer.
Example message
"Good morning Giulia, the Christmas gift ideas are in. This week the wrapping is included."
Put in your shop's numbers. It is arithmetic, not a promise.
One extra visit each
13,600 €
400 customers × 34 €
Revenue, not margin. It does not count costs and it does not say how many will respond.
Every customer has their own rhythm. RelAI keeps count, you choose what to say.
She buys for the first time on a Saturday afternoon. She scans the QR code at the counter, leaves her name and consent, and has the loyalty card on her phone before she walks out.
The receipt you ring up stays attached to her profile and the stock level drops on its own. From that first purchase you already know what she buys.
Point of saleHe buys in the town centre and collects on the outskirts. To him it is one shop, and the points should follow him from one to the other.
Purchases and preferences sit in a single profile, whichever till he uses. Whoever serves him on the outskirts sees the same history as whoever serves him in the centre.
Customer managementNews to whoever has the right tag
See communicationThe shop with your catalogue
See the online presenceA size asked for after closing
See the AI featuresPickups and waits stay in order
See bookings and floorConsultations by appointment
See the appointment bookInvitation-only launches, with photos
See events and club nightsHe comes in every week and is among the customers who spend the most. He does not know he is twenty points from the reward, or that the August coupon expires on Friday.
Message for Davide
"Davide, you are twenty points from your reward. The August coupon is valid until Friday."
The balance updates at the till, the reward triggers at the threshold you chose and the reminder arrives while the coupon is still valid.
Digital loyalty card“Nobody ever carried the paper cards. Now the points update at the till and the coupon goes out on its own: people come back sooner.”
Cristina C.
Perfumery · Vicenza
“For the sales I wrote only to the regulars instead of the whole list. I spent half as much and got more replies.”
Alberto M.
Clothing shop · Treviso
“I am not good with software, but customer details, points and promotions are all in one place. I have stopped chasing Excel sheets.”
Gloria B.
Bookshop and stationery · Bologna
The customer shows the loyalty card on their phone and you scan the code. Points, purchase history and preferences update automatically. Nothing changes at the till.
No. The card lives on the customer's phone and updates on its own. No printing, no new cards when you change your logo or your promotion.
Yes. They buy in the centre and collect on the outskirts: there is a single profile. You can still look at the numbers shop by shop.
Yes, that is the point. Pick the people who buy from a given category, who have not been in for sixty days, who have points to spend. Anyone outside the selection gets nothing. See campaigns and automations.
You set up the card, the sign-up page and the first contact rules. How much work it takes depends on how many shops you have and what you want to launch first: one call is enough to work it out.
Try RelAI for free or book a call with our team.
RelAI Assistant
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