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Events · Clubs · Promoters

Every night builds a community that comes back.

Whoever comes in tonight leaves a contact, a preference and the name of the promoter who brought them. On 4 September you know who to invite first.

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One night and three moments that stay.

The landing page collects the contacts, the scan says who came in, and after the night you find it all in a single list.

Pick a phase and see what RelAI remembers: before, during and after.

Nova Club · Milan Friday House Friday 28 August · 11.30pm
Sign up for the event First and last name Phone or email Get your QR pass

The list already has names.

Sign-up, consent and music preference. Every link tells you which promoter it comes from.

Who signs up

House · 21–34 years

Top source

Giada (PR) · 54

RelAI features · Landing page and promoters

A profile is created with its consent, linked to the promoter who brought in the contact.

Before the night, the list already has names on it.

The landing page collects sign-up, consent and music preference. Every link tells you which promoter or campaign it comes from.

Who signs up

House · 21–34 years

Top source

Giada (PR) · 54

RelAI features · Landing page and promoters

A profile is created with its consent, linked to the promoter who brought in the contact.

Landing visits

1,240

Sign-ups

486

Consents

402

From promoters

148

Door scanner A Friday House
Every pass can be validated only once, so there are no duplicate entries.

Signing up is not the same as turning up.

The list updates with every scan: who is inside, who is missing, from which promoter.

Camilla Ferro · Instagram Inside
Samuele Neri · Simone (PR) Expected

RelAI features · Lists, QR and promoters

Scan once: attendance, profile and the promoter's count all update instantly.

Signing up is not the same as turning up.

The list updates with every scan: who is inside, who is still missing and which promoter or campaign they came from.

Camilla Ferro Instagram Inside
Matteo Bassi Giada (PR) Inside
Samuele Neri Simone (PR) Expected

RelAI features · Lists, QR and promoters

Scan once: attendance, profile and the promoter's count all update instantly.

On the list

486

Entries

327

Entry rate

67%

Last scan

1.12am

WhatsApp after the event To the ones who were there 327 contacts
Saturday 29 August "The next Friday House is online. Your pass is already waiting." 11.05am ✓✓

That list is already an audience.

Those who came and those who did not come get different messages. Preferences and source stay in the profile.

There

327 · follow-up to 271

Not there

159 · win-back to 131

RelAI features · Audiences and automations

Two audiences and two messages, split by what they actually did.

After the night, that list is already an audience.

Those who came and those who did not come get different messages. By the next date, preferences and source are already there in the profile.

There

327 · follow-up to 271

Not there

159 · win-back to 131

RelAI features · Audiences and automations

Two audiences and two messages, split by what they actually did.

New profiles

214

Been before

113

Audiences ready

3

Next date

4 Sep

What is one extra table a night worth?

You put the numbers in. It is arithmetic, not a forecast.

In one year

23,040 €

1 table × 320 € × 6 events × 12 months

The estimate is about revenue, not margin: it does not take costs, capacity or response rate into account.

Some come for the first time, some never miss a date.

RelAI recognises who was already on the list and keeps track of every source. All you have to do is choose who to invite.

Matteo, invited by Giada

He signs up from Giada's personal link and shows his QR pass at the door.

Sign-up and entry stay attached to the promoter who brought him, and by the end of the night the promoter's count is already done.

Events and club nights

Alice, the first event

She opens the landing page from the link on Instagram, picks the format she likes and leaves her contact and consent.

The page for the night collects sign-up, preference and consent in a profile you can call up again on the next date.

Online presence

Samuele, table not confirmed

He started the table booking and never finished it. Tonight the list still has him down as expected.

A reminder goes out with the table he had chosen, or with a new option if that table has gone.

Communication

Camilla, three events in a single profile

She came in with different promoters and at two venues. To RelAI she is still the same person, with the same history.

Events

3

Entries

3

Venues

2

House format

3 of 3

Send

Yes

Status

Ok

Message for Camilla

"Camilla, the next house night is online. Your pass is already waiting."

Sign-ups, passes and attendance come together under a single profile, whichever door she comes through.

Digital loyalty card

What venues using RelAI say

“Sign-ups and entries are two separate numbers and for every promoter I see both.”

Andrea M.

Venue management · Milan

“The landing page collects everything in one place. The Monday after, the contacts are still there.”

Eleonora P.

Event manager · Padua

“Source, attendance and preferences sit in the same profile and I offer the next date to whoever was there.”

Fabio R.

Promoter · Verona

Questions about events, entries and promoters?

Can I customise the landing page of every event?

Yes. For every date you can customise the text, images and fields. RelAI also records the link each contact came from.

How are contacts and entries attributed to promoters?

Every promoter has a personal link. Whoever signs up through that link is attributed to them; when the pass is scanned at the door, RelAI records their attendance too.

Does RelAI handle guest lists and QR code entries as well?

Yes. Every guest gets the pass on their phone. The QR code can be validated only once and the guest list updates immediately.

Can I tell who signs up from who actually turns up?

Yes. Sign-ups and attendance are separate data, so after the night you can send different messages to those who came and to those who did not.

Do I have to send every message by hand?

No. Write the message once, choose which group it goes to and schedule when it is sent. You can still send it by hand if you prefer.

Every night's audience is already ready to come back

Try RelAI for free or book a call with our team.

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